Today is an exciting day as Alignment Healthcare’s brand name becomes Alignment Health and we announce the launch of our first-ever brand campaign, “A New Era of Aging.”

Our brand name will evolve from Alignment Healthcare to a more straightforward, all-encompassing and celebratory name: Alignment Health. The new name encompasses the existing business and allows for more flexibility as we scale in the future.

As the company has grown, we have encountered a new demographic of seniors who want to be in greater control of their health and want to partner with companies that genuinely champion aging. To meet this changing market dynamic, we continue to evolve based on our core value of putting seniors first and introducing a new brand campaign: A New Era of Aging.

At Alignment Health, we are champions of aging well. We are a Medicare Advantage plan redefining aging. That means three things:
  1. Because we believe age is a source of confidence, where it is celebrated and rewarded, you can trust that our plans are customized to your needs.
  2. We will treat you like our family – our members have access to a concierge team and a compassionate clinical team ready to serve our seniors 24/7.
  3. We are driven by data and technology and combine insights with a human touch to ensure our members get the right care at the right time.
Created in partnership with Doner, the campaign supports the brand’s positioning as champions of aging and Alignment Health’s mission to simplify the complex Medicare system and provide peace of mind to allow seniors to live their best lives. This mission is central to the new campaign that features seniors actively enjoying life and showcases vibrant colors, eye-catching graphics and typography that are a strong departure from the category conventions.

This new campaign will launch on Oct. 1 in select markets in advance of Medicare’s annual enrollment period, which begins Oct. 15. It will feature video, a robust social and digital campaign, print, newspaper, outdoor and direct marketing.

We believe that what we’ve built at Alignment Health is revolutionary in Medicare Advantage and as a brand, but more importantly, it’s empowering today’s seniors to age well. Join us as we enter a new era of aging at Alignment Health.
Dawn Maroney is markets president at Alignment Health. In this role, she oversees Alignment’s consumer experience, growth and expansion in all areas, from sales strategy, product strategy, market expansions and acquisitions to partnership account management. She focuses on driving innovative products and spearheading marketing efforts around the brand, as well as overseeing direct response activities. In addition, she directs the many variable aspects of sales execution and planning and the ongoing challenge of coordinating these channels with Alignment’s extensive network of providers, health plans and hospital systems.